Social Media Branding Share your Site Worldwide
Social Media Branding
A Brand New, Effective Marketing Method
As social media marketing continues to gain popularity, traditional advertising on the other hand is slowly being phased out. New research actually indicates that more than 200 million internet users have installed some sort of ad blocking software on their browsers. This is due to the fact that most internet users hate ads popping up every now and then. Also, users no longer trust companies that employ uninventive traditional ads.
Recent statistics indicate that social media marketing is currently on the rise and is further expected to rise by approximately 12% to 15% on average and account for a larger portion of marketing portions. That’s why as an entrepreneur, embracing social media marketing is no longer optional- rather, it’s an essential requirement that will ensure the success of your business. In addition, you need to understand that nowadays, consumers tend to value the recommendations of their family, friends, and colleagues when purchasing products/services, and this often happens when they exchange opinions on social media.
In fact, long-term research indicates that approximately 71% of users who have a positive experience with a certain brand on social media don’t hesitate to recommend it to others. That’s not all. Bop Design estimates that about 80% of consumers are more likely to evaluate solutions from the brands they follow on a social media network.
Therefore, without social media branding to empower your marketing efforts, your sales and marketing team may not reach their set goals, and this may lead to the failure of your business. So as a business owner, social media marketing is not something you can ignore. If social media branding is not something you can do by yourself, you can hire professionals to do it for you. Of course, it will cost you a tidy sum on expenses, but it’s all worth it considering the immense benefits you will reap in the long-term.
Choosing the right social network
Now, with social media branding, one positive experience is not enough to win the loyalty of customers for good. The truth is that loyalty factors have been largely overshadowed by relationship factors, and social media gives you the perfect opportunity to make these factors work to your advantage. That’s why nowadays, true social branding has become all about nurturing a first-class consumer experience.
That being said, how can your business establish beneficial, long-lasting connections with your target audience? Well, first things first, you need to conduct thorough research and identify the most preferred social media platforms for target customers. It’s highly advisable to focus on networks that command a huge social following. Facebook in the case is the ideal choice, with over 2 billion monthly users consisting of approximately 75 per cent users and 83% female users.
LinkedIn may be a much better option for companies that sell their products/services to other businesses. For companies that aspire to reach prospects and customers via visual marketing, Pinterest is an excellent platform. Businesses looking to target younger internet users should consider using platforms such as Instagram and Snapchat. Therefore, it’s very important to focus on social media networks that are popular with your target audience and fearlessly face fierce competition in your niche.
Employees as Brand Representatives
Social media has facilitated a smooth, dynamic ecosystem that allows communication to be instantaneous and continuous. Over 2 billion social network users interact every single day with one million new ones joining every day. As such, brands must establish a 24/7 online presence. That’s one of the reasons why mobile-friendly blogs and websites are continually increasing in popularity.
To ensure instantaneous and continuous communication, it’s best that your employees become brand representatives so as to increase your brand awareness on relevant social networks. As brand representatives, your employees will be in a position to provide rapid responses to your customers’ questions and quick solutions for their problems. And considering that customers consume a substantial amount of digital content which does an incredible job establishing trust and spreading your brand awareness, it’s also important to ensure that the content serves their needs and interests, is educational, fun, and free.
Establish the right content strategies
As much as increasing your brand awareness on social networks is important, the kind of content you provide either on your blog or website must resonate with the audience and suit their best interests and passions. The truth is, content strategies and calendars have become important elements that either make or destroy social media branding. Either way, it’s important to note that visual content is 40 times more likely to be shared on social media networks. Also, visual content is a great way to spice up your content strategy and enhance your brand, increase your reach, and earn more new business. And remember that every single post and piece of content should support your main agenda as well as social game plan.
Even after applying the right content strategies, you cannot overlook the aspect of measuring results, which is one problem that remains a challenge in digital marketing. In fact, about a third of digital marketers say they have no idea how their social media content strategies impact on their businesses performance. It’s therefore important to measure key performance indicators like the conversion rate. There are certain tools that can help you achieve this.
Conclusion
Social media accounts are basically the pride of brands’ online persona. They make excellent customer service tools that drive engagement and effectively amplify marketing messages. So if you’ve been underutilizing these social networks, you are definitely missing out on so much. And remember that staying responsive and attentive will help increase your brand awareness and delight your customers with an exceptional experience. Also, be sure to use social media platforms for other forms of communications that can help take your branding efforts to the next level.
Any questions or ideas? Please leave a comment 🙂
Farid
January 20, 2020 @ 7:49 am
Hello there, thanks for sharing this post on social media branding. Social media is one of the best media to get traffic and potential buyers of any product or service. I created my YouTube channel, it was via social media I was able to get some number of subscribers (Facebook and Twitter precisely). I am considering exploring some other social media platforms like LinkedIn and Pinterest because I don’t have a single experience with both. Nice article.
Regards!
January 20, 2020 @ 10:23 pm
Hello MrBiizy,
You really sound biizy 😛 and for you and of course, other readers of my little blog I will write an article, soon(er) about the future of Social Media, is that a good idea?
See you soon?
Farid
January 20, 2020 @ 2:08 pm
Thank you so much for writing such a beautiful article.Your article was a lot of enjoyable, interesting and informative.I have read a lot of information about social media banding by reading your article.I did not know about social media branding before but now I have read about your article on social media.A powerful way for small business startups to reach a wide range of potential customers, from small businesses to large enterprises.Starting from small business to large scale business is a powerful way and a powerful way is social media marketing.The number of online users is increasing day by day and we will be doing social media marketing for this.By social media, we mean that Facebook, LinkedIn, Pinterest, Instagram and so on.We can easily reach out to the customer through Facebook, Instagram, LinkedIn, Pinterest, etc. And this is a very effective process for us.I will be branding my website for social media and I hope that if people like me do social media marketing for their website then they will be able to benefit very easily. Thank you so much.
January 23, 2020 @ 3:53 am
Hi Farid
Thanks for the article, I learned a lot from reading it. I agree that using Social Media to advertise your business is a great way to connect with prospective customers. After all, there is a large number of people on Social Media, so it is beneficial for business owners to go where the people are to promote their products and services.
I recently started learning about advertising on Social Media, and I already saw that you can easily reach a large audience for a small amount of money. However, I am also learning that it is very important for business owners to learn how to properly market their products and services so that they can get positive results.
With statistics indicating that social media marketing is rising, I believe that entrepreneurs who want to run a successful business will definitely be turning towards social media marketing. I agree that consumers will more quickly purchase a product or service that has been recommended.
Doing the research to find out which social media platform would work best for a particular business or service is very important. Thanks again for your article.
January 23, 2020 @ 6:33 am
Hi Jackie,
My luck is that younger people have more experience with Social Media than I have and decided to ask some of them in my direct neighbourhood to help me out, it was a great idea 😛
Farid
January 24, 2020 @ 4:17 am
Since the evolvement of the world, technology has taken a landslide leap and the most realist way of gaining lot more is through the social media. Social media branding makes everything else a lot more easier to achieve if done properly because it helps to reach out to the world of prospective customers. Very good to see here. Thanks
January 24, 2020 @ 5:52 am
A debt of gratitude is in order for the article, I took in a great deal from understanding it. I concur that utilizing Social Media to promote your business is an incredible method to interface with planned clients. All things considered, there is countless individuals on Social Media, so it is advantageous for entrepreneurs to go where the individuals are to advance their items and administrations.
I as of late began finding out about publicizing on Social Media, and I previously observed that you can without much of a stretch contact an enormous crowd for a modest quantity of cash. In any case, I am additionally discovering that it is significant for entrepreneurs to figure out how to appropriately advertise their items and administrations with the goal that they can get positive outcomes.
With measurements showing that online networking showcasing is rising, I accept that business people who need to maintain an effective business will turn towards internet based life advertising. I concur that buyers will all the more rapidly buy an item or administration that has been prescribed.
Doing the exploration to discover which internet based life stage would work best for a specific business or administration is significant. Much appreciated again for your article.
January 25, 2020 @ 8:29 pm
Hi Farid,
Social Media networks are on the rise and here to stay for a long time, as an affiliate marketer a decent portion of my strategy relies on social networks such as Facebook, LinkedIn, and Instagram.
Social media branding went beyond corporations and internet marketers to reach any person that has something to say or present to the world. Everyone now has his own TV and can brand himself and become an influencer through social media branding.
Thanks for the article!
Jordan.
January 26, 2020 @ 4:14 am
Social Media Branding is today’s marketing strategy. I have come to see that if one doesn’t know social media metrics, one does not know how to market properly. Personally, I have never used Instagram and only use Facebook. I do’t really like Instagram but we need it Not setting it up as well as studying it, I regret.
January 26, 2020 @ 8:08 am
Hi, thank you for your article on Social Media Branding, I found it very informative. I have an online business and keep thinking that I need to extend to social media but it’s something I know nothing about, which is how I came across your post.
You have made me realise that the time has come where I have no choice and need to actively get involved with FB first and foremost.
Thank you for the info, it was really helpful!
January 27, 2020 @ 6:50 pm
Reading this I decided to publish more information about SAocial Media Branding soon, isn’t that a good idea? Maybe a guide about the how?
January 26, 2020 @ 4:56 pm
Over the past year, I’ve been focused on building my social media marketing. It’s a lot of work to continually put out fresh content. I noticed when browsing sites like Pinterest, for instance, the same or similar posts stand out all leading to the same site or product. I realized that these people are creating multiple posts (5 or more) each time they want to drive traffic to a site. So now, for every new blog, video, link or product I want to promote, I will do the same. It works but you have to keep at it. This not only takes up a big chunk of time but also requires a lot of creativity so that my posts will stand out from among thousands of others. Thankfully, creativity comes naturally. I wish I had the funds to hire someone to do this for me but that’s not yet the case.
January 27, 2020 @ 6:48 pm
After my second year online I started renting students to help me with social media branding. In that case, it isn’t too expansive 🙂
January 27, 2020 @ 6:40 am
Hi Farid,
Thank you for your post on Social Branding and the benefits an online business can derive from using social media. Originality and consistency of the content are important in luring traffic to one’s site. Traffic is drawn to websites that have regular content. The content needs to be suited to the audience’s taste which the marketer has found out through research. Such content should target the audience’s pain points and the benefits they stand to gain from buying the product the marketer is trying to promote. Emphasis should be on the benefits derivable to the audience. As you rightly pointed out, content with relevant images and videos are more successful than plain content.
Another important point you raised is knowing your metrics. Google Analytics should be able to provide you with the number of visitors that visited your site and how many converted. That is an important metric you need to have as a marketer in deciding if your advertising campaign has been successful or not. It also helps you decide whether to keep advertising on the same platform or change platforms. Such important financial decisions are fueled by metrics.
January 28, 2020 @ 2:02 pm
I very much agree with you to establish the right content strategies to promote your social media brand. At the same time, for both individuals and companies to let people know their brand on social media, then they must have a certain amount on social media. Followers, or fans, can build success only when they build influence.
The right content strategy can help us achieve this goal, and the final result is measured by conversion rate.
Finally, thank you very much for sharing this blog post about social media branding.
January 28, 2020 @ 2:02 pm
I very much agree with you to establish the right content strategies to promote your social media brand. At the same time, for both individuals and companies to let people know their brand on social media, then they must have a certain amount on social media. Followers, or fans, can build success only when they build influence.
The right content strategy can help us achieve this goal, and the final result is measured by conversion rate.
Finally, thank you very much for sharing this blog post about social media branding.