1. Diane
    June 14, 2020 @ 5:14 pm

    Thank you for a good breakdown for what a niche is and how to break down your interests to find a niche to work with.

    My first site was way too broad, although I didn’t realize it until I had written dozens of pages. My heart sank a bit, but I chose another niche and continued. Since then, I have come up with more niche ideas; some I have set into websites, others are resting on my “maybe someday” list. 

    A big benefit of niche sites is that it’s easier to stay focused on the topic. If your topic is tea roses, you write on only tea roses. You are not even trying to be everything to everyone. It really does make it easier. At least, it’s easier if you like your niche and commit to it.

    Thanks for the information. I’ll be sharing!


    • Farid
      June 16, 2020 @ 12:03 am

      Isn’t it the mistake of all beginners? My first website really had over 10 niches until some members of WA told me I had to cut some off 🙂

      Thank you very much for your great comment



  2. Ann
    June 19, 2020 @ 12:10 am

    I have been considering learning how to build a passive income stream online. And I know that finding a niche is a key point to archive this.

    I would like to build a site like yours. Wao, I know I have to work hard for many years to be able to get to this point you are. But for now, I’d like to commend you for this good looking site you’ve built. 


    • Farid
      June 19, 2020 @ 8:46 pm

      Thank you very much Ann, always great to hear the site is good looking 🙂 and it won’t take years to built a site like this. Do you want to know how?


  3. GailForce
    June 20, 2020 @ 11:00 pm

    When I first stuck my toe into affiliate marketing and was trying to decide on a niche, I made the mistake you mention here: trying to find something that no one else was doing so that I wouldn’t have any competition. And you’re right, just about anything I could think of doing was already being done in some form or another. But I realized that the one niche that I really wanted to do the most had a sub-niche that I could delve in to. And while others have touched on this area, no one has really given it the attention that I give it. And with the current state of the world, there is actually more of a need for the information that I am providing. So it’s worked out well for me.

    Like you encourage in your post, the niche I chose matched my interest because it is very important to me, and I was already a part of the audience that I would be speaking to. So talking about the topic and the matching products is not a chore for me. I genuinely enjoy learning more about it all and sharing what I learn with my audience.


    • Farid
      June 21, 2020 @ 10:45 am

      Everybody will tell you over and over again, that the best niche is the one, which you know most about and it gets even better when there’s as much as possible competitors, don’t you agree now?


  4. Dadaz123
    June 21, 2020 @ 4:43 am


    I have to thank you for this authoritative piece on choosing a niche. Picking a niche is every newbie’s nightmare.

    When I first started in affiliate marketing, I mistook a product for a niche. I thought X-box was a niche! Instead of looking at the people interested in X-box, I concentrated my attention on the product!

    I see you expertly handled another newbie fear: fear of competition. Some newbies are afraid to go into certain niches because of the stiff competition they would face. They are afraid there are too many marketers in the niche. But you have made it apparent to them that the fact there are many marketers in a niche is a good thing. It means the niche is profitable and that’s a good reason why they should dive in. Great job!

    Newbies are in the habit of picking niches that are too broad as you exemplified with the health niche. I like the guardrail you put in place to enable them narrow down their choices by matching their broad lists of interests with affiliate marketing activities. Any newbie who is able to complete all four tasks you enumerated on a long term basis has got himself a targeted niche.

    Finally, affiliate marketing is about identifying the pain points of your audience and offering solutions. Any marketer who can do that will gain the trust of their audience. You can only do that with a targeted niche.


    • Farid
      June 21, 2020 @ 10:43 am

      I had to show newbies, that competition is healthy, my very first website had little competition and thanks to that fewer visitors which can be put in: “less income”. I still have this website and it brings me about 70$ per month which was enough at my startup for the costs…..For my income, I now choose niches with many many competitors 🙂


  5. Fran
    June 22, 2020 @ 4:00 am

    This was an excellent way to explain a niche.  I am very impressed by your presentation.  It’s so hard to select a niche, and many people have no idea what it is.  If they read your review, they will understand.  

    I think you have done a good service by presenting this method of understanding a niche.  It’s something many need to read.


    • Farid
      June 22, 2020 @ 10:08 am

      It’s one of the most asked questions by newbies: “what’s a niche”, often with the words: [lease explain me and after I while I got the answer for myself and wrote it on a piece of paper and a few months later I added it to this site 🙂


  6. David
    June 23, 2020 @ 12:59 am

    Hello and thank you for your review.  I am still relatively new to Wealthy Affiliate and the the new jargon such as niches , SEO, etc.  Your explanation of how to narrow down a niche from a field has been very helpful.  What is a good metric that would provide feedback indicating that you made a good choice for your niche?




  7. Chris Queen
    June 24, 2020 @ 2:39 am

    Yes, you must have a passion for the subject of your niche. Very good inspirational post for new people trying to figure this puzzle out. Its not as much of a puzzle when you stop and think what do I like. Four Billion people on the internet there are a whole lots of people who want to know more about what you like. Thank you. Chris.


    • Farid
      June 24, 2020 @ 11:05 pm

      Hello Chris,

      As I just started I didn’t have a clue about niches. I was able to communicate in English but that was just it…..the word niche was already something strange. My first niche was a bank account, a very special one with a very special card but my mistake was, in the beginning, I tried to make it as a blog. Now the sites for this bank account are just landing pages 🙂 I know, our teachers teach us different, don’t they?

      I really wish you, most of all, much fun creating your future 🙂


  8. ChrisQueen
    June 24, 2020 @ 3:15 am

    Farid your idea to use siterubix Dot Com the way you suggest is definitely awesome.  No up sell from before the free trial I like that idea.  Let Kyle, the Forum and the system sell the upgrade.  

    I think your whole approach is awesome.  Your niche is obviously working for you.  Your bike is a jet.  I think I want one.  Thank you very much for the tour of your surroundings and the video is very good.  

    So do you have a website on the siterubix?  I am interested in your idea to make Gutenburg drag and drop.  I work in recording software that is a one window environment and completely a drag and drop featured application.  

    I truly think your post and site is one of the most innovative I have seen.  I make this effort with the commenting to learn from others and get some starter comments on my two new websites here in Wealthy Affiliate.  Thank you very much Farid and do give monster a pat from me.  Chris.         


    • Farid
      June 24, 2020 @ 11:17 pm

      Hello Chris,

      The bike is a Vanmoof, the new series is much cheaper than the one which I have and now even better news, the new series is even much faster. Talking about niches, this could be one only Vanmoof hasn’t an affiliate program.

      And today Monster was very creative as well, he dug holes for me, where I wanted them to hide the cables of the light in the garden of our little holiday house, which we bought last month, I was really sick of all the stress in the city, caused by Covid-19. Here people see me as “the nerd” and leave me in peace with my laptop 🙂

      If I ever can help you with your new websites, just yell, okay?

      We, Monster and I, wish you everything positive 🙂


  9. Norman
    June 24, 2020 @ 4:04 am

    For the beginner, this can become very confusing as to what to choose and where to go but you have explained it and made it clear when seeking to find a niche. It should not be broad and should be something that we not only love doing but we can help others to solve their problems that we are good at. It will take some work as we get started but the good news is that with time we will improve directing traffic to our website that will convert. This line of work can become so exciting and rewarding as we help people making life easier for them.


  10. Joseph Stasaitis
    June 26, 2020 @ 7:34 pm

    Thanks Farid for all these valuable insights. Determining a niche is very important when getting started in affiliate marketing or any type of online marketing for the matter. Competition is good as you said as it indicated that money is being spent in this particular market. Narrowing down a niche can take some time and effort but again is well worth the time and effort to do so. It is good just to get started and a niche can get more defined as you begin to create content and provide valuable products and services to your market. I find it helpful to listen to my audience as to their comments and questions to learn exactly what they desire and how to further provide better products and services and my niche then tends to narrow down naturally.


  11. James
    June 29, 2020 @ 1:36 pm

    Brilliant guidelines! I admittedly had similar problems starting out, and have seen countless people in the same boat, all trying to please to many people at once.

    Choosing your niche is a big decision, but it’s not like you’re stuck with it: You can change your niche and businesses goals if you find your content or audience are more inclined that way. The key definitely lies in defining a specific niche, as opposed to a field. With each niche you’ll even find sub-niches and specific audiences to target, and the more specific you get, the easier setting and achieving your goals will become if the demand is there.

    It took me a while to learn this, and I’m still discovering more. Thanks for sharing these tips – I’ll be sure to focus on your 4th point a lot more (ACTIVE ENGAGEMENT), because now I know it will lead me to who my true audience are, and build trust, authority, and relationships. 🙂

    Best regards,


    • Farid
      July 2, 2020 @ 10:15 pm

      Hello James,

      I’m really glad you learnt a lot from this little lesson. The subject was really one of the “mysteries” when I just started and now I was able to write this little article 🙂

      Hope to see you soon on this website



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