A powerful way for businesses of all sizes- from small businesses to large enterprises, to reach prospects and potential customers on a wider scale. This is due to the fact that customers tend to actively interact with brands on social media. Whether you are looking to sell products/services, gain more subscribers, or persuade followers, you need to first improve the visibility of your brand, and social media networks like Facebook, Twitter, Instagram and Pinterest offer just the perfect platforms to make it happen. Social media marketing is shifting and expanding at a fast speed, and the branding that takes place in this field significantly acts as the major motivation of digital marketing strategies, delivering solid, measurable results in areas of leads, sales, and brands. Social media marketing is basically the ideal method for reaching a large audience at a low cost- no need to put up expensive ads