As social media marketing continues to gain popularity, traditional advertising on the other hand is slowly being phased out. New research actually indicates that more than 200 million internet users have installed some sort of ad blocking software on their browsers. This is due to the fact that most internet users hate ads popping up every now and then. Also, users no longer trust companies that employ uninventive traditional ads.

Recent statistics indicate that social media marketing is currently on the rise and is further expected to rise by approximately 12% to 15% on average and account for a larger portion of marketing portions. That’s why as an entrepreneur, embracing social media marketing is no longer optional- rather, it’s an essential requirement that will ensure the success of your business. In addition, you need to understand that nowadays, consumers tend to value the recommendations of their family, friends, and colleagues when purchasing products/services, and this often happens when they exchange opinions on social media.

In fact, long-term research indicates that approximately 71% of users who have a positive experience with a certain brand on social media don’t hesitate to recommend it to others. That’s not all. Bop Design estimates that about 80% of consumers are more likely to evaluate solutions from the brands they follow on a social media network.

Therefore, without social media branding to empower your marketing efforts, your sales and marketing team may not reach their set goals, and this may lead to the failure of your business. So as a business owner, social media marketing is not something you can ignore. If social media branding is not something you can do by yourself, you can hire professionals to do it for you. Of course, it will cost you a tidy sum on expenses, but it’s all worth it considering the immense benefits you will reap in the long-term.